Pennies for Heaven
Posted by Rich Kaye
Between July 31 and August 27, JC Penney's will conduct a philanthropic initiative entitled the "pennies from heaven challenge" that invites their customers to turn small change into pennies from heaven by rounding up their purchases and donating the difference to the life-enriching afterschool programs conducted by the Armed Services YMCA, the 4-H Club, and the Boys & Girls Clubs of America.
You can learn more about this initiative, and participate in a program that works to provide a positive learning environment for youth, at www.jcpenneyafterschool.org.